The Piscean Blog

16Mar08

Well… Welcome to my first blog! Born 16 March 2008. I guess that makes her (why did i make her a her?) a Pisces blog, if you’re into that sort of thing (which perhaps I’m not). But looking now at some Astrology character traits from psychicsconnect.com I am dumbfounded by the pertinence of this rhetoric. Its brilliant! Its so good, in fact, that I am going to create this blog in its image…

And so, henceforth, this blog shall be ‘the dreamer of the zodiac’. ‘I believe’ shall be her motto. She shall be ‘drawn to mysticism and anything of an esoteric nature.’ She shall have a ‘very creative imagination and artistic temperament.’

Well there you go! Welcome to my believer-dreamer-esoteric-creative-artistic blog. Feel free to shape her as you please. But beware… she is very impressionable and sensitive! So sensitive, in fact, that she may ‘absorb the moods and thoughts of the people around’ [her]. Spot on! And as simply as that ‘The Pisces Blog’ was born. Let us see if she lives up to her Piscean character…

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Astrology Commodity

I’m not really going to focus this whole blog on Commodity Astrology… although it has been suggested. I just thought it was interesting that the characteristics of a Piscean are largely inline with the characteristics one would attest to a good blog – i.e. open, impressionable, creative, honest, artistic. Would you agree?

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Let us see what Mr Cynic has to say, “Mr Cynic?”

Mr C: “Umandah, you’re talking bollocks mate! You could just as easily take the character traits from any Star Sign and convincingly assign them and apply them to your blog. That’s the whole purpose of Astrology – to play on people’s gullability by writing formulaic rhetorical garbage that could apply to any Joe Bloggs… or Joan Blog in your case.”

Umandah: “Wow, that’s a fairly emotive response Mr. C., why do you feel so strongly about this topic?”

Mr C: “I once dated an Astrology columnist. I was sure she was the one for me… then I found out she was dating 11 other guys… Bitch.”

Umandah: “I’m sorry to hear that mate, but I’m not convinced. You’re gonna have to back this up with something from the readings.”

Mr C: “Right. Well, if we look to Adorno and Horkeimer, The culture industry: enlightenment as mass deception, I’d say that you could apply some of their concepts of culture industy to Astrology commodity. Let us look at where, on page 32, they are talking about the ‘ruthless unity’ in the cultural industry.

“Marked differentiations such as those of A and B films… depend not so much on subject matter as on classifying, organizing and labelling consumers. Something is provided for all so that none may escape… Everybody must behave in accordance with his previously determined and indexed level, and choose the category of mass product turned out for his type.”

In a simplistic, analogical way we can apply this to the Zodiac. The differences between one daily Star Sign and the next are arbitrary, fabricated and irrelevant. What is important is not the subject of the Star Sign, but the classification and labelling of consumers. Those born in early April are labelled ‘Aries’ and classified as ‘ambitious’; those born in early March are ‘Pisces’ and are thus ’emotional’. Everyone has a ‘previously determined and indexed level.’ Then consumers look up there little Star Sign in the paper and (low and behold!) it applies to them! ‘None may escape’. Each consumer will eat up the ‘mass product turned out for his type.’

And there’s my analogy for Astrology commodity and the culture industry.

Piscean blog! You idiot!”

 

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